Head of Digital Marketing

  • Location

    Hong Kong

  • Sector:


  • Job type:


  • Contact:

    Cheyenne Lam

  • Contact email:


  • Salary high:


  • Salary low:


  • Job ref:


  • Published:

    about 3 years ago

  • Expiry date:


  • Consultant:


A renowned, international Internet company is looking for a hands-on, self-driven, committed and result-oriented person to drive and manage the online marketing activities for its Hong Kong office.  Reporting to the Vice President of Marketing, your major responsibilities include:


  • Develop comprehensive marketing plans and tactical programmes

  • Manage and drive internal and external parties to maximise results on sales and marketing funnel

  • Plan, execute, measure, analyse and fine-tune all marketing initiatives

  • Monitor results and competitive environment to take real time actions

  • Manage advertising channels to maximize ROI on ad dollar spent

  • Help define business requirements, operational metrics, key performance indicators, etc

  • Head efforts for data modeling, segmentation and statistical analysis

  • Develop partnership marketing programmes and maintain relationships with partners

  • Create localised sales and marketing materials as needed

  • Assist in all 4P and 4R related initiatives


To meet the challenge, you should have:

  • A bachelor’s degree

  • Over 12 years of hands-on and practical experience in consumer sales and marketing; solid experience on acquisition marketing strongly preferred

  • Strong marketing concept + creative & copy writing skills in Chinese and English

  • Strong Online marketing experience required and knowledge in SNS / iWOM an advantage

  • Excellent marketing data analysis skills a MUST

  • Creative self starter with good business acumen

  • Excellent PC skills with solid knowledge of the Internet

  • Experience in managing internal marketing teams with excellent communication skills

  • Fluent in both Cantonese and English (mandatory), Mandarin an added advantage

  • Experience in using / implementing Salesforce.com CRM system an advantage

  • Experience in consumer goods and/or education industry a definitely advantage


Attractive remuneration package and career advancements opportunities will be offered to the right candidate. 


Interested parties or referrals please send your full resume to cheyenne.lam@claremontconsulting.asia. 


Your interests will be treated in the strictest of confidence and will be used for recruitment purposes only.