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Job

Connecting

Digital Acquisition Manager

  • Location

    Hong Kong City

  • Sector:

    BFSI

  • Job type:

    Permanent

  • Contact:

    Cheyenne Lam

  • Contact email:

    cheyenne.lam@claremontconsulting.asia

  • Salary high:

    0

  • Salary low:

    0

  • Job ref:

    CL/287

  • Published:

    18 days ago

  • Expiry date:

    2019-11-26

  • Consultant:

    #

A Nasdaq listed online trading/investment and FinTech company is looking for a Digital Acquisition Manager for the China market development. 

Reporting to the Senior Acquisition Manager, you will be a key contributor to drive the Company’s online acquisition marketing through conversions optimization efforts.  You will also work as a member of the global/regional digital acquisition marketing teams, and will need to work with external agency partners.  

 

Your Key Responsibilities

  • Work closely with the SEM agency to make sure the monthly KPI can be met
  • Optimize the search performance at different search engines, including Baidu, Google, 360, Sogou, Shenma, etc.
  • Create new copies and banners, conduct A/B testing strategies for content and copy
  • Improve spend allocation strategy and manage the bid price based on daily/weekly/monthly report, to increase the effectiveness of the campaigns
  • Monitor the industry trend and news, and make quick action to follow/lead the trend

Requirements

  • Bachelor degree in Business Management/Marketing/E-commerce, or other relevant
  • At least 3 years' hands-on experience in Search Engine Marketing/Performance Marketing/Conversions Optimization. Experience in working with large-scale budgets campaign is required. 
  • Familiar with the China market. Baidu experience is a must
  • Fluent language skills in both English and Mandarin
  • Solid experience with web analytics tools such as Google Analytics
  • Analytical, detailed oriented, and ROI driven
  • A good team player

Attractive remuneration package and career advancements opportunities will be offered to the right candidate.

Interested parties or referrals please send your CV to cheyenne.lam@claremontconsulting.asia 

Your interests will be treated in the strictest of confidence and will be used for recruitment purposes only.