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Job

Connecting

Digital Acquisition Manager

  • Location

    Hong Kong

  • Sector:

    BFSI

  • Job type:

    Permanent

  • Contact:

    Cheyenne Lam

  • Contact email:

    cheyenne.lam@claremontconsulting.asia

  • Salary high:

    0

  • Salary low:

    0

  • Job ref:

    CL/956

  • Published:

    9 months ago

  • Expiry date:

    2020-02-02

  • Consultant:

    #

A fast-growing US-based FinTech and online trading company is looking for a Digital Media Manager – Performance Media APAC for all things digital working within the global performance media team. 

 

Working closely with the Senior Digital Media Manager – APAC you will be responsible for the day-to-day management, expansion and in-depth analysis of all paid digital media activities coping closely with agency partners and internal stakeholders.

 

Your Key Responsibilities

  • Manage digital media campaigns across multiple partners, geographies and devices working closely with key internal stakeholders, publishers and agencies
  • Responsible for day to day management of media campaigns and partners, including campaign trafficking, optimization, and reporting.
  • Working closely with the Senior Digital Media Manager, APAC and the VP of Performance Media to develop Digital Media strategies and plans to achieve business goals
  • Ensure that global reports and dashboards are updated regularly, along with detailed analysis that can be used to derive actionable insights, that in turn can be used drive business results
  • Drive innovation in digital media by staying up-to-date with the latest industry trends, moving quickly on products and new opportunities and using those to help achieve challenging growth targets with a focus on new customer acquisition
  • Ensure that campaign successes, best-practices and optimization opportunities are shared proactively
  • Execute an on-going testing strategy driven through an in-depth analysis of the customer conversion journey, ensuring both results and recommendations are delivered efficiently
  • Ensure that stakeholders are regularly updated with budget scenarios detailing spend and performance projections - adjusting for efficiency savings or campaign expansions

 

Skills, Knowledge & Experience Required

  • 3 - 5 Years’ Experience Agency or Client Side
  • Experience in developing display and paid social media plans
  • Exceptional attention to detail, with the proven ability to deliver detailed analysis and campaign updates within very tight deadlines
  • Experience working within a truly global organization with teams based in multiple time zones
  • Demonstrated ability in implementing, optimizing and communicating advanced optimization tactics to a wide-ranging audience
  • Strong understanding of attribution and its impact on budgeting and planning
  • Experienced user of DoubleClick Campaign Manager and Google Analytics 360
  • Advanced Excel, PowerPoint and presentation skills
  • University graduate or equivalent

 

Attractive remuneration package and career advancements opportunities will be offered to the right candidate.

 

Interested parties or referrals please send your CV to cheyenne.lam@claremontconsulting.asia.  Your interests will be treated in the strictest of confidence and will be used for recruitment purposes only.